meet your new thought partner
the copywriter you call when you're done sounding like everybody else
Marketing strategy, content, and copy for coaches, consultants, and course creators. First we figure out what makes you different. Then I write it so your people feel it.
You didn't start your business to become a marketing wizard
Yet here you are, DIYing your website, your emails, your content, and your sales pages, no matter how confusing, frustrating, or soul-sucking it gets.You know people are tired of being sold to, but you still feel like you have to push the sale to keep the lights on.Your website stopped sounding like you two years ago, and you wince a little every time you send someone the link.You show up on LinkedIn every week and hear crickets.Your emails go straight to the promo tab.Or worse, you paste in whatever ChatGPT calls “high-converting copy” and end up sounding like everyone else in your niche.All while losing hours of your week to a blinking cursor. And still, nobody buys.You know your work changes lives. Your clients tell you so. But landing the next one feels like an uphill battle.
1- strategy
Most people throw spaghetti at the wall and hope something sticks.We’ll start with a plan built around your offer and your audience, so you know what to say, where to say it, and why.
2- positioning
In a world full of copycats, the fastest way to stand out is to stop hiding what makes you different.I’ll find that thing and make it the obvious reason to choose you.
03- voice
People are tired of listening to robots all day.
Let’s uncover the voice that makes you YOU, the one your people recognize the second they start reading.
04- copywriting
Most copy gets skimmed, scrolled past, or deleted.
I’ll write your website, emails, and content so people read to the end and, every once in a while, pull out their credit card.
former teacher turned marketer & copywriter for the last 8 years
what's up, i'm michelle
I got into marketing by accident, as a spiritual vagabond living in India during my twenties.While I was traveling, I met an Instagram influencer online and started helping with her affiliate marketing. Her community grew, without a dollar spent on ads.I didn’t love social media, but I loved the writing part. And what do you know...I was soon selling high-ticket coaching programs on Facebook, video marketing services on LinkedIn, and copywriting gigs left and right.What I couldn’t stand was the bro marketing: the fake urgency, the inflated promises, the pressure.So I went the other way. I started writing the way I used to teach. Explain it clearly, respect the person in front of you, and let them decide.Eight years later, that’s still how I work. I help coaches, consultants, and course creators grow with strategy, content, and copy that sound like them, so selling never feels gross.
copy that sell without sounding like a sales pitch
I’m allergic to templates and swipe files that make you sound like every other guru online. I bet you are too.I write like a pen pal who understands what your readers are struggling with and what they want.And I’m not afraid to tell it like it is, then connect the dots to your offer so buying feels like the obvious next step.
Emails people open, read, and reply to
A website you’re happy to send people to
Content that makes you the first name people think of in your niche
Steady sales, no matter what the algorithm does this week
Marketing you’re proud to put your name on
grow your list with...
email funnels
I’ll create a lead magnet your ideal client wants, then write the welcome series that turns a new subscriber into someone who looks forward to hearing from you.
Strategy + market research
A lead magnet that attracts buyers, not freebie-seekers
A landing page that turns visitors into subscribers
A welcome series or educational email course
Fully automated, so it runs while you work
nurture trust with...
newsletters + social
I’ll write the newsletter your audience looks forward to and the social content that brings new readers to it, so each one feeds the other.
Content strategy built around your offers
A weekly interview, so every piece starts with your ideas
Newsletters written in your voice
Social posts that send followers to your list
Soft sells that turn readers into buyers over time
sell your offer with...
launch + sales copy
When it’s time to open the doors, I’ll write the sales page and email campaign, so your launch sells without pressure.
Launch strategy + offer messaging
A sales page your dream client reads and thinks, “this is me”
Launch emails people enjoy, even the ones who don’t buy this time
Promotions with a real reason to say yes now (no fake timers)
Built for a one-time launch or a quarterly rhythm
build authority with...
website copy
I’ll write a website that sounds like you and makes it clear, within seconds, who you help and why you’re the one to hire.
Voice + positioning research
Strategic pages that work together, each one leading to the next
Clear messaging about who you help and how
SEO copy that gets found on a crowded internet and still sounds human
Smart calls to action, so visitors always know what to do next
ok, so now what?
let's write copy that brings in clients
Book a free strategy call so we can take a look at your messaging together. You’ll leave knowing what’s working, what isn’t, and what to fix first, whether or not we end up working together.
